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Customer Tracking and Memberships
Implement an Effective
Customer Loyalty Program
Finding customers and creating loyal patrons - is anything more crucial
to the success of your Entertainment Center? Creating a successful guest
loyalty program at your facility is probably the MOST important marketing
tool you can utilize! Gatemaster can help you establish a winning loyalty
program that will help guests feel like family when they visit your
facility and, most importantly, it will keep them coming back.
To create loyalty and ensure repeat business, you must have the tools
available to track your customers, enhance their experience, make them
feel like family, and communicate with them about entertainment and
events that peak their interest. Like no other point of sale system in the industry,
Gatemaster enables your Entertainment Center to implement a customer
loyalty program that will help increase your repeat business!
Track
Customers
Gatemaster quickly gathers new customer information in order to help
you learn more about their interests and automatically builds a database
for your follow-up marketing efforts. Collect survey information from
the point of sale for zip codes, demographics data, and more. For permanent
tracking, start an account for each customer in order to gather their
name, address, phone numbers, e-mail addresses, and more. Create family
or corporate accounts to link family members or employees together on
one account for optimum tracking. Each family member or employee is
tracked separately with their own credit limits, spending controls,
photo ID cards, etc. Gatemaster tracks each customer's purchase history
and provides real-time reporting so that you can learn their buying
patterns and develop packages that suit their interests. Gatemaster
also tracks each birthday party or event they have scheduled at your
facility.
Enhance Their Experience
From photo ID cards and family memberships to spending controls and
special discounts, Gatemaster is designed to create customer loyalty
and ensure repeat business. Design and print custom photo ID cards in
seconds for your customers to give them easy access to their account
and provide security and peace of mind for parents. Gatemaster's exclusive
Spending Control feature allows parents to put money on their child's
account AND determine where the money is spent. Create memberships,
day passes, season passes, and other forms of "entitlements" to encourage
your customers to buy in bulk, save money, and receive special discounts
in any area of your business.
- Use the membership as a debit or credit card.
- Create packages that entitle customers to discounted access to multiple attractions and other items such as food, merchandise, and events.
- Handle large groups and track their progress through your facility
as items are purchased and money is used.
- Allow members to "bank" their redemption tickets onto their
account for later use.
- Get quick access to a guest's account by scanning a bar code, Smart
Chip, WristTicket, Gatemaster's customized color photo ID card, or
just look them up using their name, phone number, or nickname.
- Family Spending Controls - Give parents the ability to put limits on where and how much money their children spend and eliminate the fear of them losing it!
- Much, MUCH more.
Offer
Season Passes and Memberships
Start an account for your members and season pass holders, print a professional
photo ID card, control their access to attractions, and track their
buying patterns. Create multiple levels of memberships each with their
own price, duration, photo ID card, discount, and entitlement to entertainment.
Market to Your Customers
Gatemaster enhances your marketing efforts by enabling you to market
to your database of customers using very narrow filtering capabilities.
Select customers by name, zip code, age, birth month, party or event
type, membership type, and more and automatically print to mailing labels
for a direct mailing campaign. Select only your VIP members to send
them a flyer on an upcoming "members-only" event. Mail your birthday
flyer to every child between the ages of 5 and 14 with birthdays in
June. Select any grouping of customers and send an e-mail to them every
month using Microsoft® Outlook®.
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