Zoos and Aquariums

The Zoo and Aquarium Challenge

• What tools are available to help staff efficiently validate large groups, season pass customers and consignment ticket holders?
• Is there a better way to control sales at souvenir shops, concession stands and remote carts and still maintain tight central cash and inventory control?
• How can you manage the scheduling of special events and exhibits
• How can you track where customers are from?

Gatemaster's point of sale solutions will enable your zoo or aquarium to manage and integrate each income producing area - right down to your portable stands. Manage and monitor admissions, guest services, rentals and party events from anywhere in the world. Connect the entire facility wirelessly, tracking sales wherever they take place. By implementing the Gatemaster point of sale system you will have the tools to cut costs, improve management efficiency, enhance your customer's experience and dramatically increase sales.

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Challenge: Efficiently processing large groups & season pass holders and automating their entry.

Your customer's first impression takes place at the Admission entrance. Front entrance staff need to process a variety of different transactions from walk-up ticketing and season passes to advanced reservations and Internet tickets. Access to the facility needs to be quick and easy for paid customers, yet controlled to ensure unauthorized access doesn't occur.

Gatemaster's flexible point of sale admission system quickly processes transactions of all types and automatically controls access.

• Create touch screen menus specific to each sales point. This combined with fast central credit card processing dramatically improves your customer experience.
• Verify a season pass customer by simply scanning their pass and instantly viewing their photo. Print a ticket and they are in the park.
• Checking in large groups can be done quickly and easily. A group's event details are available with a one button push and printing a of group of tickets or wristbands is just as simple!
• Corporate and company consignment tickets are automatically tracked by simply scanning the barcode on a ticket - this prints the admission ticket and bills the appropriate partner.
• Entrance to the facility can be controlled using Gatemaster's automated turnstiles and our handheld "Line-busters". Install an automated access control solution at your entrance and enable your advanced reservation and internet customers to bypass the ticket booths all together. Our "SmartGate" readers will validate each customer instantly - no matter where they purchased their ticket.

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Challenge:Consolidating all points of sale - including admissions, retail, food & beverage and remote carts.

A common challenge at many zoos and aquariums is maintaining central control of sales at the various revenue centers throughout the facility. In addition to admissions, there are gift shops, snack bars, remote carts, guest services desks and administrative offices. If each area can use the same system for managing sales, tracking customers and groups, and providing reports a dramatic cut in costs and an increase in productivity can be realized.

The Gatemaster system provides advanced point-of-sale features with customer tracking while connecting your most remote stations wirelessly.

• Take advantage of recent breakthroughs in wireless technology to connect every area of your zoo or aquarium. Gatemaster specializes in providing this capability to entertainment venues which have separate sales areas scattered in remote areas. Now you can connect those roaming sales carts and remote snack counters - include them in your sales reports and monitor them from your office in real time.
• Wireless handhelds can be used as "Line-Busters" at your entrance or to verify special event tickets or monitor access to catered events. Use them any time you need a fast portable way to check customers through a line.
• Look to Gatemaster to do it all. We can even create custom integrated solutions with third party systems who are best in their class including accounting systems, time and attendance software, property management systems, full service restaurant software and more.

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