How a Loyalty Reward Program Increases Both Traffic and Revenue for Your Family Entertainment Center
Relax, Loyalty Rewards programs don’t have to be difficult. In fact, keeping it simple gives your guests less to think about when trying to understand the incentives you’re offering. Nobody wants to have to do calculus in order to figure out if they reached their goal or not.
For those of you eager to reap the benefits of a Loyalty Reward program I’ve included a few ideas to get you started
Reward Points – Reward Points can be accrued based upon dollar-for-dollar spending or when customers buy certain items that you’re promoting. These Reward Points can be later exchanged for goods like a free slice of pizza or a free laser-tag game. Reward Points can also be used with special offers or discounts programs like buy-one-get-one-free offers or with a 50% off coupon. Reward Points can be a great marketing tool when you’re trying to promote new products or services as well. Use them to offer flexible and scalable incentives that are based upon the size of the customer’s purchase.
Visit Points – Consider allowing your customers to check-in and earn points every time they visit your facility. You can choose the thresholds and the points allotted per visit as you see fit. As you promote return customer visits, be sure to let your customers know how many points they need to get to the next threshold. Everyone loves to hear, “On your next visit you’ve earned _______ points!” You might find that your customers may return sooner to redeem their points (or to earn more).
Loyalty Cards – Everyone’s familiar with the classic punch card. This is by far the simplest of all the loyalty programs you can offer. Some sites print them on demand, but that’s the problem; they are still on paper. While printed cards may promote spending and offer a reminder, they take up space in the wallet and they don’t provide any deep customer relationship information. For example, you may not know who owns the card, making it unlikely that you will be able to market to them directly. This is why you may want to consider Memberships instead.
Memberships – Membership provide a wonderful opportunity to make more money upfront while collecting valuable customer data. Many offer memberships that include free-admission and additional discounts like 10% off of food or merchandise. You can also offer package memberships (e.g., buy 9 get the 10th free). Memberships are similar to Loyalty Cards but you can offer deeper discounts so that you can get payment upfront.
Remember, enrolling your customers in a Loyalty Rewards program gives you a great chance to interact and engage with your customers. It not only strengthens the relationship between you and your customers, but also gives them a reason to visit your facility time and time again. Be sure to use the data you’ve collected to get closer to your customers by understanding their spending habits by tracking purchases and rewards. As an added bonus, now that you have customers’ birthdates handy you can add a personal touch by sending them a special gift or offer (e.g., a free game or a buy-one-get-one-free for them and a friend) on their special day.
Nothing shows someone your gratitude and appreciation more than a thank-you gift, and a Loyalty Rewards program is nothing more than a thank-you gift to your loyal customers!
Is your current Loyalty Rewards program on this list?
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