Presented by Juan Encarnacion and Ashley Benson
Learn more about the speakers here.
“50 Money Making Ideas & How to Market Them” was a fast paced brain-storming session where the speakers and attendees discussed successful revenue building ideas. Even if you attended this session at WWA 2017 you may have missed one of the many money-making ideas for your waterpark. If you missed any of these great ideas, we have you covered.
Coupon Distribution
- Partner with gas stations, hotels, grocery stores, dentist offices, and restaurants to hand out coupons.
- Even if coupons are not used, your waterpark is getting exposure.
- Sponsors like Coke and Pepsi will print coupons for free.
- Increase your food and beverage sales
- More “Dads” will attend the waterpark with family if your facility offers Wi-Fi, beer and T.V.
- Get an alcohol vendor to sponsor your bar.
- If you have a contest on social media, post a photo of a past winner
- Repost a guest video or photo with an offer
- Advertise on Facebook that the first 200 guest arriving at opening will get a free cotton candy. Make sure to post your events a few days in advance.
- Take part in and offer promotions for national celebration days like Best Friends Day. Have your guests post photos of their best friend to your page or using a #hashtag.
- Have your guests check-in on Facebook or Instagram for free stuff.
- Introduce a deposit that will be returned once the rental is brought back in
- When the guest returns the rented item, instead of cash, offer a low-cost item like popcorn, cotton candy, or drinks
- Depending on the type of rental, this can drive guest to your giftshop or other areas of your waterpark before they exit
- Implementing a deposit saves your team time on cleanup of random rentals being left around the park
- One free child ticket can bring in purchase of 3-4 tickets family member tickets
- Reach out to the schools in your area and have them provide how many students are on the honor roll. Provide documents detailing how the program will work
- The last hour of the day, make an announcement that food has been discounted for quick sale
- Have employees selling popcorn and cotton candy at the gates as guest leave
- Guest will the most likely purchase other items like drinks and prepackaged candy at regular price
- Create check list for employees to check for water leaks on slides and faucets
- Verify that lights are being turned off
- Open the conversation to your employees who may have cost saving ideas. Create a safe work environment where employees feel good about sharing ideas
- Offer free swimming lessons. Parents will sign up for more classes
- Host a field trip or School assembly on water safety. While there, hand out coupons
- Towards the end of the school year host a high school or middle school day at a discount price
- Kids sell tickets
- Cap the tickets at a $5 profit
- You are supporting your local community and creating community partnership
- From those sales create a scholarship program
- 3rd party pays vendor fees
- You are supporting a charity
- Gives you community recognition
- Admissions and Catering roll into the price of registration.
- Give season pass holders a discount to get involved
- Charge a $5 entrance fee
- Have your gift shop and concessions open
- Allow for vendors and charge a vendor fee
- Musicians may not charge to play but allow for them to sell their merchandise
- Brings in other types of guests to your facility who may not normally visit a waterpark
- Get guest phone numbers to text them promotions while at your waterpark
- Email coupons and guest surveys
- Coffee House Sundays
- Worship Day at the Park
- Company Picnics
- Park After Dark
© 2024 Gatemaster. All Rights Reserved.
Creative by The Evoke Group